Competitor Growth Research
A growth-focused competitor teardown: version evolution, channel matrix, flywheel scorecard, propagation chain, and time-machine archaeology.
Scenarios
Tags
Estimated duration
Usually 10-40 min
30-day retention before cleanup
Results, submitted inputs, and uploaded file metadata are kept for 30 days after execution, then cleaned up.
HistoryHow did they actually grow? Version evolution (V1 / beta / launch across seven dimensions), the channel and account matrix, a six-stage growth-flywheel scorecard with strong/weak evidence, the four-stage propagation chain, the three KOL types, and — when you name the years — time-machine archaeology: pre-fame actions, launch-day channel lists, tagline evolution, and funding-as-timing signals. Transferable moves come with an explicit stage-boundary test.
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Prepare: up to 10 competitor domains, your own domain (the anchor), industry, archaeology years (optional), focus channels, and ICP hypotheses.
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You get: a teardown report — version matrices, channel findings, flywheel scorecards, propagation chains, archaeology findings with source URLs, and only stage-appropriate transferable moves.
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Use it for: "how did competitor X grow", pre-launch research, channel strategy, and competitive teardowns.