More Than Six in Ten Marketers Now Use AI Every Day

A few days ago, while tidying up my desk, I dug out a half-printed report. It was the 2025 AI Marketing Industry Report that Social Media Examiner published last October. I was swamped at the time and set it aside after a dozen-odd pages.

This time, I read it in one sitting. Thirty-one pages, survey responses from more than 730 marketers — every industry, companies big and small.

Closing the report, I was left with one impression: in the marketing world, AI has gone from a novelty toy you try out to a routine you live with every day.

Don't buy it? Let's take them one by one.

More People Use It Than You'd Think

Start with the most basic question: how often are marketers actually using AI?

According to the report, more than six in ten respondents use it every day.

What does "every day" mean? It means AI is there when you start work, while you work, and when you wrap up. Like water and electricity — a utility.

What does that mean in practice? In 2024, that number was just 37%.

In one year, it climbed 23 percentage points.

And 84% said their use of AI has grown noticeably over the past year.

Think about it: a tool that went from rare novelty to standard desk equipment in a single year. What kind of speed is that?

Once a tool becomes as essential as water and electricity, there's no going back.

When AI Walked in the Door, Its First Job Was Writing Work

So what are these 730-plus marketers actually doing with AI every day?

The report gives three numbers: brainstorming topic ideas, 90%; writing first drafts, 89%; creating headlines, 86%.

Good grief — nearly everyone reports for duty.

I stared at these numbers for a long time, and the longer I looked, the more interesting they got. The first batch of work AI picked up inside marketing teams was all the fussy, tedious, unglamorous writing work.

Ideas running dry? Ask it for three. First draft not moving? Let it take a first pass. Headline giving you a headache? Have it line up a row of candidates.

These jobs share one thing in common: they're exhausting, but nobody sees them.

The work AI takes over first is usually the most exhausting — and the most invisible.

The Battle of Tools Isn't Settled Yet

Which tools, though?

ChatGPT leaves everyone else in the dust: 90% of respondents use it. Google Gemini comes in at 51%, and Claude at 33%.

Punch those into a calculator and the three numbers add up to well over 100%. What does that tell you? Most people use more than one tool.

You go with whichever one works better. If one doesn't deliver, you switch to the next. And this fight is a long way from the dust settling.

Only 36% Worry About Losing Their Jobs

The most interesting finding is this one.

Take a guess: how many marketers worry that AI will take their jobs?

36%.

In other words, more than 60 percent aren't anxious about it.

Why? I turned this over for a long time, and I think the answer hides in another set of numbers.

79% want to learn automation workflows; 69% have their eyes on AI video creation.

See it now? The 60-plus percent who aren't anxious aren't standing still — they're busy turning AI into their own leverage.

The best way to handle anxiety is to turn it into a list of things to learn.

B2B and B2C Keep Two Separate Ledgers

The report also does something thoughtful: it tallies B2B and B2C marketers in separate ledgers.

Same line of work, different customers — and both how they use AI and where they focus genuinely differ. I won't expand on it here; the report goes into detail, and it's worth a look if you're curious.

Finally, a Few Parting Words

With the report closed, I moved this stack of printouts from the "half-read" pile to the "finished" one.

The data is from last year. The question is still today's.

If you're in marketing, I'd suggest spending one evening reading all 31 pages of this report. It's a free download. One evening in exchange for a look at the hand this industry is holding — that's a good deal.

Here's to being the one who starts using it first.